Lenovo plans to launch smart phones in Nigeria and Egypt




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Lenovo plans to launch smart phones in Nigeria and Egypt

Plans “Lenovo” to launch smartphone in Nigeria with the end of the year

A company “Lenovo” its intention to launch smartphone for the first time in Africa with the end of the year, and initially will go to Nigeria and Egypt structure expanding markets in the rest of the continent.

And Lenovo chose to Nigeria to be the first markets in Africa as the continent’s most populous nation; with an estimated population of about 160 million, in addition to being the second-largest economies of the continent after South Africa.

It also is expected to witness the mobile phone market where significant growth in the coming years, and expects the study to the company “Informa Telecom and Media” to exceed the number of smart phone users in Nigeria, 35 million people by the end of 2017, compared with 5.6 million last year; due to lower prices of phones, and the expansion of data networks.

The Graham Brwam, general manager of Africa in the “Lenovo” during an interview with “Bloomberg” in the company’s headquarters in Johannesburg, to Nigeria as a market open company can “Lenovo” launch phones which easily and in a short period without having to work with telecommunications companies local communities; because these companies do not have great control over the market primarily in other places.

And compare Brwam this situation in South Africa;, where it is 99% of the steps of the launch of new phones via telecommunications companies, and the completion of the procedures required to obtain licenses within a period not exceeding nine months.

It is scheduled to be put for Linover six categories of smart phones in Nigeria, and some price to reach $ 500, according to Oliver Ebel, vice president and general manager for the Middle East and Africa at Lenovo. Apple did not disclose the expected phone models, and pointed to the possibility to enjoy the big screen, the batteries will last for a longer period, with the possibility shipped from other phones using the USB connection.

And intends to “Lenovo” in the next stage of transition to Egypt. Apple saw it represents a huge market, Ptaadadha which amounts to about 85 million people, with the growing prevalence of smart phones, along with openness to new products.

The estimated number of mobile phone subscribers in Egypt at about 92 million subscribers at the end of 2012, according to the Ministry of Communications and Information Technology. The proportion of the use of smart phones to about 26%, according to a study Google “Our Mobile Planet” .

It seeks a number of mobile phone manufacturers to expand in the markets of the African continent because of the growth opportunities possible;, it is expected to reach the number of mobile phone users in Africa to about 900 million users by 85% of the population by 2015, compared with 73% last year, according to statistics “ATI. T. Kearney “management consulting. In a time when the developed markets in Europe, North America and Asia, a decline in sales growth due to saturation of the market even further.

The plans “Lenovo” Chinese expansion in the production of mobile phones and tablets, which are running run “Android”, to attract a large part of users of products, “Apple” and “Samsung” in the Chinese market, is also looking to expand successively emerging markets such as Russia and India and Indonesia. As well as classified within the top four of the largest producers of personal computers in the world.
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