Lenovo will release all smartphones gradually under the Motorola brand

Mar

3

2017

Lenovo will release all its smartphones in the future under the brand name Motorola, also the models now appear under its own name or sub-brand Zuk. A year ago the company replaced the Motorola brand even by ‘Moto by Lenovo.

Lenovo is the brand name Motorola for the Moto Z ‘reinvigorate’, writes Cnet based on a conversation with chairman and president of Motorola, Aymar de Lencquesaing. The Lenovo brand should eventually disappear and be replaced by Motorola.

That will gradually, depending on the position of the two brands in markets worldwide. Thus ‘Motorola’ enjoy notoriety in Brazil for example, while Lenovo as a brand has a strong position in Russia. Even in homeland China must eventually named Motorola are among the company’s smartphones appear and sub-brands like Zuk to disappear there.

The step is remarkable, because Lenovo a year ago called for Motorola smartphones inruilde for the designation ‘Moto by Lenovo. The name is never completely disappeared; smartphones are for example the Motorola site and in practice many remained clients and media use the name Motorola. The ‘M’ batwing logo is just continue to use Lenovo. During the MWC 2017 was the Motorola name is not yet visible in Barcelona at the Lenovo booth on the show floor, though Lenovo had batwing logo or prominent places.

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