Lenovo will release all smartphones gradually under the Motorola brand




Lenovo will release all its smartphones in the future under the brand name Motorola, also the models now appear under its own name or sub-brand Zuk. A year ago the company replaced the Motorola brand even by ‘Moto by Lenovo.

Lenovo is the brand name Motorola for the Moto Z ‘reinvigorate’, writes Cnet based on a conversation with chairman and president of Motorola, Aymar de Lencquesaing. The Lenovo brand should eventually disappear and be replaced by Motorola.

That will gradually, depending on the position of the two brands in markets worldwide. Thus ‘Motorola’ enjoy notoriety in Brazil for example, while Lenovo as a brand has a strong position in Russia. Even in homeland China must eventually named Motorola are among the company’s smartphones appear and sub-brands like Zuk to disappear there.

The step is remarkable, because Lenovo a year ago called for Motorola smartphones inruilde for the designation ‘Moto by Lenovo. The name is never completely disappeared; smartphones are for example the Motorola site and in practice many remained clients and media use the name Motorola. The ‘M’ batwing logo is just continue to use Lenovo. During the MWC 2017 was the Motorola name is not yet visible in Barcelona at the Lenovo booth on the show floor, though Lenovo had batwing logo or prominent places.


In: A Technology & Gadgets Asked By: [20058 Red Star Level]

Answer this Question

You must be Logged In to post an Answer.

Not a member yet? Sign Up Now »

Star Points Scale

Earn points for Asking and Answering Questions!

Grey Sta Levelr [1 - 25 Grey Star Level]
Green Star Level [26 - 50 Green Star Level]
Blue Star Level [51 - 500 Blue Star Level]
Orange Star Level [501 - 5000 Orange Star Level]
Red Star Level [5001 - 25000 Red Star Level]
Black Star Level [25001+ Black Star Level]