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Logo Apple «blushed” in honor of World AIDS Day
December 1st is celebrated annually on World AIDS Day. This date is used to strengthen the organized efforts to combat the HIV infection spreading in all regions of the world. Organized efforts aimed at strengthening public support for programs to prevent the spread of HIV / AIDS, as well as the organization of training and provision of information on all aspects of HIV / AIDS.
To draw attention to the problem and decided the company Apple. Logos corporations located in retail stores Apple Store, will highlight in red. In addition to the red “apple”, pay attention to the problem on the page banner is designed to apple.com. “In honor of World AIDS Day each sold us this product support (RED)», – the site says Apple.
“Today, part of the proceeds from the sale of each product and accessory online store Apple Online Store will be donated to the Global Fund to Fight AIDS. And proceeds from the sale of applications and built-in functions of the application under the “Applications (RED)», received until December 7, inclusive, will be transferred to the fund fully. ”
Founder and inspirer of shares Product RED, bringing together many well-known companies, which may include Apple, is the Bono of U2. Deductions began during the Steve Jobs, in spite of its very negative position with regard to charity. Within the framework of the charitable program Cupertino company sells red version of the iPod, the covers Smart Cover, «bumpers” for the iPhone and some other accessories.
The purpose of events taking place on December 1, is to disseminate information about the terrible disease and call for social tolerance. Estimated Joint United Nations Programme on HIV / AIDS, currently between 35 and 37 million people are infected with HIV.
Symbol AIDS Day – red ribbon, which put all those people who hope for a better future in which there is no place AIDS. Also, the addition of clothing in the form of a red ribbon symbolize people to care about the most global problem several centuries.
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