lower turnover from iPhones is partly due to high prices




Tim Cook: lower turnover from iPhones is partly due to high prices

lower turnover from iPhones at Apple is partly due to the higher price of the new models, especially in countries outside the United States. That says director Tim Cook in explanation of the quarterly figures that came out on Tuesday night.

Apple no longer knows how many iPhones the company has delivered, but sales from iPhones dropped by 15 percent from the same quarter a year before, according to Tuesday night . In an explanation of the quarterly figures , director Tim Cook said that it is partly due to the position of the dollar. The price in the US is about the same, says Cook. “But the exchange rate made the difference,” Cook told analysts.

That is why in January, in countries where the price was much higher due to the exchange rate, Apple lowered the price. This happened in China and Japan. In addition to the price, according to Cook, it is also the case that fewer and fewer providers offer discounted devices in combination with a season ticket. Also the cheaper replacement of the battery would have been the reason for ‘millions of users’ not to buy a new iPhone. Apple further said that of the new models the iPhone XR is the most popular, followed by the XS Max. The XS is the least popular of the new trio. The company did not provide an explanation for this.

Cook did not want to answer questions about a possible coming video streaming service from Apple. “We have signed a multi-year agreement with Oprah Winfrey, and this time I am not prepared to talk about it, we have hired good people and I am very confident about them, they work very hard and we can learn more about that later. to tell.” Cook did want to explain how he sees the future of the TV market. According to him, many people will quit their TV service and instead take various streaming services from various providers.

iPhone XS and XS Max

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By Arnoud Wokke

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30-01-2019 • 17:25

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