Luxury watch company Fossil acquires fitness equipment company Misfit




Company “fossil” said Fossil known manufactures luxury classic watch on Thursday that it has acquired “Mesfat” Misfit, a company specializing in the development of viable organs for wear compared to $ 260 million, which shows how keen the manufacturers of hours to enter the wearable technology market.

It is believed that this step will result in vision Mesfat Technologies Inc., which includes trace fitness based on a sensitive accelerometer, and light-related, and tracking technology sleep list on the bed, built-in hours Fossil company in all brands of 16, including Fossil, and Skagen.

Costa said Kaartsutis, Group Chief Executive Officer Fossil “We have a great opportunity to add technology and communication on our platform of watches and accessories.”

For Mesfat, an American start-up company took the first command to campaign for the launch of collective financing, and strives to compete in this market with it a brand is relatively unknown, may contribute to the move to inherit brand Fossil-sized force.

Experts believe that this acquisition demonstrates the importance of smart devices midwife-to-wear market for manufacturers of traditional clocks, who felt threatened by the rise of smart watches, bracelets fitness while facing a decline in sales of hours.

Kaartsutis and said he wanted to become a fossil, “a modern gateway to emerging markets for wearable technology and connected devices.” This, the company unveiled the newly unveiled “Fossil Que” Fossil Q, a range of accessories “accessory” trendy connected to the Internet.

Swiss luxury watch company “Hoyer crown” also launched last week intelligent working hour system “Android ware”, after it was preceded by other companies, such as “Moon Planck” Mont Blanc, and “Swatch” Swatch, in the launch of consecutive hours.

And looks forward each of these companies to get a share of the smart devices viable market-to-wear, which includes tracking fitness and smart watch devices, and is expected to be worth about US $ 25 billion by 2019, according to data from analysis company, “CCS Insight” CCS Insight.

While not find a smart hours after feature to help them make a difference in convincing consumers to be adopted turnout, saw the rise of trace fitness devices, and monitor sleep, and calories, such as “Fitbit” Fitbit sales of up to 5 million per quarter, which would be an incentive encouraging sales to makers of smart watch.


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