Maker to Adblock Plus sue German publishers




A large number of German publishers want the firm EYEO, the company that develops Adblock Plus, sue. Also work the publishers of software that should prevent the display of content as a visitor, the controversial add-on enabled.

Adblock Plus is a popular extension to include Chrome, Firefox, Opera and Safari, which blocks most ads on websites. However, the authors make an exception for ‘no annoying ads. This requires a number of guidelines drawn up. Advertising must the reader does not get in the way and consists preferably of a text link. The term ‘advertising’ continue to be placed. Above an advertisement Incidentally, disable this option and some forks of Adblock Plus, like Adblock Edge , have the option of deliberately omitted.

Adblock Plus Although websites that intend to comply with the conditions, may request on the forum Adblock Plus sites to be included in the whitelist rumors doing the rounds that include Google has laid not locked to a hefty sum of money on the table by the extension. Although there have been published, no hard evidence, the Internet giant would be $ 30 million, converted just over 22 million, paid to EYEO.

EYEO does not deny that it receives some money for the companies ‘maintenance’ to the whitelist, but details will not give the German company. Nevertheless, Google seems to violate the guidelines of Adblock Plus itself with showing a considerable amount of ads as reported German journalist Konrad Lischka.

Now want to put an end to block advertising by Adblock Plus to sue by the author. Several major German publishers It is Axel Springer Media, SevenOne Media, responsible for the satellite channels Sat.1 and ProSieben, RTL and IP Deutschland, writes Focus. In their eyes, the business model of Adblock Plus illegal because blocking ads distort competition. Some lawyers called the likelihood, however a lawsuit against EYEO fails big, because the end user can decide whether the adblocker or not activated.

In addition to possible legal action, the German publishers are also developing software that enabled adblocker can detect and then block or prevent. Accessing the content displayed However, such measures to avoid. Often again

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