Manager of “The Messenger” has started rumors about a new rise in prices for devices Apple, to increase sales




Letter about the imminent rise in price of Apple devices by 20% was a personal initiative of the manager in his correspondence with major corporate clients. It is reported by Lenta with reference to the head of the press service of the group of companies “The Messenger”. This retailer is a direct distributor of smartphones Apple.


“The statement about the upcoming price increase by 20% – an initiative of the sales manager in his correspondence with major corporate clients. In it, he predicts the possibility of increasing prices in the “connected” with the current level to the level stated in the Russian Apple Store, and offers the customer to make a bargain now, “- said Zaikina.

Earlier in social networks included a letter (a copy is available edition), in which the manager of the retailer offers customers to buy Apple products at current prices, since 25 January it expected 20 percent rise in price.

The representative of “The Messenger” noted that it was only a price increase to the level of Apple Store, rather than the general price increase Apple: «On increasing the prices for the products of the brand across the country according to the representation of the brand, rather than the retailer.” However, she acknowledged that the decision to increase prices for the products of the American company is still pending, it depends on the demand and the actions of competitors.


Apple twice raised prices in 2014 after the beginning of the sharp depreciation of the ruble. At the moment, the official prices on the iPhone 6 – from 54 000 rubles, on the iPad Air 2 – from 37 500 rubles, but retailers set prices that are different from those recommended. Earlier, before the price increase, some stores previously raised them now, some sellers are lower than those offered by Apple in their online store. Therefore, evidence of price increases cause attention in social networks.

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