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Manufacturers of accessories for the iPhone 6 and iPhone 6 Plus earned 2 weeks a record $ 250 million
Among the main advantages of iPhone 6 and iPhone 6 Plus for third party was a completely new design of smart phones. Covers, films and bumpers for the previous generation are not suitable to Newest Apple and users are actively buying new accessories. According to estimates of NPD Group, only for the first two weeks of manufacturers of accessories for the iPhone 6 and iPhone 6 Plus earned a record $ 250 million.
According to the source, the greatest demand was for cases and screen protectors, revenue growth was 78% and 120%, respectively (compared to before the release of these phones). In 2013, after the launch of the new iPhone accessories have been sold for $ 195 million.
Slightly increased the demand for external batteries, headphones with microphones and wireless speakers. In the NPD Group noted that the output of the iPhone with the new dimensions is always a surge in demand for related products.
Despite certain difficulties for manufacturers, Issue accessories for the iPhone and iPad is a very lucrative business and justifies any cost . Firstly, Apple is in the premium segment, so third-party companies are high margin add-ons to the expensive devices. Second, the update “apple” products come very often, and their design keeps continuity. In addition, the US-based news on everyone’s lips, and do not need advertising.
Analysts suggest that the manufacturers of accessories to prepare for the iPhone 6 and iPhone 6 Plus: the dimensions of smartphones were known before the official presentation with regular information leaks.
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