Market for wearables continues to grow: Fitbit remains leader

Sep

7

2016

Analysts at IDC have once again engaged in the market for wearables. Although the delivery volumes declined in a very certain manufacturer – spoiler, it comes to the company with the bitten apple – but overall growth remains. In direct comparison with the previous extradition amount of wearables for the second quarter 2016 by 26.1%. 22.5 million wearables, among the grouped IDC Fitness wristbands and smartwatches were therefore delivered this year in the months of April, May and June. This does not necessarily correspond to the sales figures of course.

Especially health and fitness wearables lie still in vogue. Since it surprised anybody course, that most manufacturers put their devices also focus on appropriate applications. For the future, however, making progress in the IDC also communication, so eventually the ability to phone calls without your phone and Mobile Payments from. Exciting is the fact that the growth, significantly higher for more easily applied wearables that do not support third-party apps developers. Thus, growth was those products at 48.8% compared to the second quarter of 2015. Smarter wearables, or about smartwatches, which can be equipped with Apps, grew compared to the second quarter of 2015 “only” 27.2%.
wearable deliveries q2 2016 idc The fact that the growth in health bracelets is thus higher than in smartwatches, also located on the lower entry prices and greater choice. It is no wonder then, that accounts for 82.8% of the delivered wearables on the more simple models without support for apps. When danger for the future the IDC sees, however, that particularly the Fitness Tracker resemble more and more and there are few possibilities for manufacturers to distinguish themselves from each other. The other way around at smartwatches is still the problem that she too attached to the umbilical cord to smartphones and simply are not a must-have.

Regarding the leading manufacturers, Fitbit is unchallenged on the pole position. The second most successful provider is Xiaomi, whose favorable wearables like the Mi Band 2 are also popular in this country as imports. For Xiaomi the challenge now however, is to expand internationally. Apple in turn suffered the only manufacturer losses in delivery volumes. Here the hopes are clearly on the Apple Watch . 2 Garmin turn remains successful in his fitness and focus its platform as ConnectIQ own App Store.

New in the top 5 of Wearable providers: Life Sense, make in China with their low fitness trackers series Mambo tidy Rabatz. Especially since the devices connect there with WeChat, a China extremely popular messaging platform.

Remains to be seen how the wearable market is now evolving. Apple Watch 2, Samsung Gear S2, Asus ZenWatch 3 … There are plenty of new and interesting products, which could make a difference in the market.

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