May be eligible to join Paul Golden, mass marketing long before Samsung HTC hiring




mAndroid , HTC , news , smart phones , mobile communications and devices

According to the report, HTC Samsung hired the former chief marketing officer Paul Golden.

HTC Samsung reportedly has hired the former chief marketing officer Paul Golden.

Paul Golden in 2008 to 2012 served as chief marketing officer at Samsung, Samsung is just the rise of Apple’s time to start fighting. During his tenure leading the Golden iPhone as the imaginary enemy in “The Next Big Thing” campaign, so Samsung GALAXY series phones began to rush the first Android phone market share.

螢幕快照 2014 04 18 14.47.03 665×358 可能獲 Paul Golden 加盟,傳 HTC 雇用 Samsung 前行銷長

Report also pointed out, Paul Golden started only three months of short-term contracts, and in the beginning of this month to participate in HTC’s internal meeting, but at the moment he is still uncertain in HTC’s long-term jobs.

HTC past marketing campaigns honestly do not tempting, even sent for the Robert Downey Jr., And Gary Oldman star of these films, but still can not effectively use only establish a brand image, but sales did not improve. Hope that HTC can rely on the marketing experts to reverse this situation, after all, HTC is now global sales so badly, in part, caused by what Paul Golden.


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