Media Markt plans to extend subscriptions and hint at provider plans




Media Markt plans to continue developing a subscription model to a monthly payment relationship “is entered into with the customer. Such subscription shall entitle to support multiple, interconnected electronic products.

In addition to supporting “Internet-of-things’-like devices and stuff, can the ‘Always On service’ also be coupled with other services such as care services and, for example a permanent line in the supermarket, so the refrigerator automatically replenished is, says cOO Dennis Hooijmans in an interview with Marketing Online.

In the interview he also hint at other markets. “We look askance at telephony. Maybe we do Provider.” The reason for the search for new ways to enter into a client relationship is, according Hooijmans due to the “new, complex reality ‘in which customers are located. Everything is according to him quickly complicated, as more and more things are connected. He gives as an example health care, energy, education and emergency services, which are connected to each other by permanent data connections. He sees this as a role for the store.

The chain has recently launched a loyalty program in the form of the Media Markt Club. The club goes a lot further than the monthly newsletter, with no profiles behind the addresses. The Media Markt Media Markt Club gets the first small step in the direction of services in addition to retailing. The data collected by the program, is analyzed in cooperation with the central Media-Saturn-organization in Germany. Media-Saturn is also concerned with setting up a data center. What the data center will provide exactly is not clear from the interview.

Marketing Online wonders why consumers have its entire digital and love would entrust to Media Markt. That Hooijmans sees as ‘challenging’. “We give energy advice example, we show that you can save by replacing the existing refrigerator. You will come to know what people in the house.”


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