MegaFon” activates the fight against spammers




“MegaFon” activates the fight against spammers

“MegaFon” will now begin a comprehensive program to protect subscribers from unwanted SMS-messages. Until the end of this year, the company plans to completely block messages sent to short numbers if their owners do not have a contractual relationship with the “MegaFon”.

Blocking messages from short digital numbers – this is the second phase of the program protect subscribers from SMS-spam. Earlier, in the spring of this year, “MegaFon” started a system of “spam”, which allows you to block spam with a short letter of rooms, which are in themselves contrary to Russian law. Today, thanks to this system, “MegaFon” weekly blocks more than 8,000-character alphanumeric numbers that send more than 30 million spam messages last 7 days.

“MegaFon” partners sent a formal letter of intent to carry out activities to filter and / or block the SMS-traffic destined to short alphanumeric numbers. As a measure to streamline the market SMS-mailing, “Megaphone” offers its partners a new mechanism of interaction – the conclusion of the direct contract under which the operator can control the newsletters that will protect customers from unwanted SMS-messages.

“Today the Russian practice of SMS-mailing is spontaneous. A number of companies to attract large SMS-aggregators, dumping, offering an extremely low price, thus, making SMS-distributions available and attractive tool for spammers. Under these circumstances, as an effective measure of protection against unsolicited SMS stream, we see the introduction of block spam messages and a gradual increase in the price of SMS-distributions of all market participants, “- said Dmitry Yumashev, director of the new features of” MegaFon “.

Despite the fact that measures to block messages sent to short numbers letters showed high efficiency, “Megaphone” offers subscribers to send suspicious messages to the number 1911 (sending SMS free). The new platform VOCORD SRS allows you to automatically receive and analyze information on the sources of spam volume mailing lists to form recipients, which is especially important in cases of fraud. In addition, after the implementation of the platform, “MegaFon” was able to quickly identify and block malware outbursts, self-sending SMS to short numbers without the knowledge of users.

“To win mobile spam is not so simple. We are ready to start the first fight against spammers, knowing full well that many of our actions they do not like. In addition to short numbers, spammers are using the usual commercial SIM-card with which to carry out mass mailings. Effective control of them is possible only after a change of legislation. We see the urgent need for such changes and welcome the action of the regulator in this direction “, – says Dmitry Petrov, head of the” Megaphone “Relations with the legislative and executive branches.



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