Microsoft allows mobile-friendly sites prominently emerge in Bing




Microsoft wants Bing in the coming months, more suited to mobile visitors. Therefore, the company is working on ways to get mobile prominently forward in its search engine. One is showing a separate ‘mobile tag in the search results.

Figures from the search behavior on Bing show that mobile users are more satisfied with mobile sites than at sites that are intended only for the desktop. Therefore, the tech giant thinks it makes sense to allow mobile sites more prominently forward in the results, including with a separate tag. Especially Windows Phone users frequently use Bing as the default search engine of the operating system.

In a blog post explains how Microsoft’s mobile better results will come forward later. Shortly, it means that the algorithm of Bing takes into account mobile sites, but sites that offer not only a desktop display punish. According to Microsoft, this creates long run a good balance between relevance and ‘mobile friendliness.

Several factors determine according to Microsoft when a Web site can be characterized as a mobile friendly. This involves among other things the navigation, for example, is scalable, and the readability of the web pages. It should also can be easily scrolled and the website should be compatible with multiple mobile devices.

Microsoft rolls out the ‘mobile tag – the text for a mobile-friendly results – within a few months. The iteration follows after the company earlier image search for a major update gave . Since then, to see more information about the image to the appropriate result.

Mobile-friendly tag Bing


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