Microsoft announces tools that recognize content within the video

May

11

2017

Products are designed to help companies who are concerned that their ads appear alongside offensive content
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Microsoft announced on Wednesday its annual developers’ conference Build 2017 a number of image and video recognition products aimed at helping companies who are concerned about the appearance of their ads along with the offensive content.

“The new Video Indexer can identify faces, sounds and emotions in motion pictures,” the US software giant said at its Seattle event in Washington State. Separately, Custom Search in the Video Index allows companies to build applications that can identify images with a few lines of code.

As for brands, knowing what videos are sponsored by a hot topic has become a big issue, especially after major companies announced their cancellations with Google earlier this year after ads appeared alongside videos that posted a “hate speech” on the video sharing site The YouTube.

Microsoft’s “video index” has similarities to a tool launched by Google last March, and Amazon announced in April that it will identify offensive images via a cloud service.

The new move from Microsoft is believed to confirm its strategy to prioritize cloud services, competing with Amazon for the sale of data storage and computing. Additional analytics like image recognition may be a key feature of enticing web developers.

The tools launched by the Microsoft Cognitive Unit on Wednesday are still experimental, and also include a decision-making service, aimed at collecting data. IDC expects the market for such tools to reach more than $ 47 billion in 2020, compared to $ 8 billion in 2016.

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