Microsoft intends to allow political ads targeting users of its services





Company intends to “Microsoft” launch new ad targeting users of a number of outstanding services, such as service, “Xbox Live,” which allows players to post their achievements among friends and play online collective buying and infotainment.

A report to the newspaper “Washington Post” that the U.S. “Microsoft” intends to provide an opportunity for politicians to launch advertising campaigns for them between users and service, “Xbox Live” during the next few days.

The newspaper pointed out that “Microsoft” began to communicate with a group of politicians to start using the new ad service, where those ads will appear within the main user interface to the service.

I will use “Microsoft” basic information provided by the user in his account on the “Xbox Live” and some of the data collected by the service user to direct advertising, and advertisers help of politicians to target specific population groups.

The newspaper did not reveal any information about a specific date for the appearance of those ads in special service players, but it is confirmed that the “Microsoft” to promote the possibility of the emergence of political ad campaigns that in other services such as a service online conversations, “Skype.”

The “Microsoft” ad promoting the new service is now hers among politicians in the United States, where he received a set of these politicians on the promotional materials from the company at the annual Conservative Party conference last Friday.

It should be noted that the company still did not reveal any additional details of the service ad, also did not reveal any information about the possibility of providing an opportunity for politicians from around the world to utilize the same service.
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