Microsoft once again made a mockery of iPad in its advertising




Microsoft once again made a mockery of iPad in its advertising


Campaign against the iPad Microsoft launched even during the sales of its tablet Surface of the first generation, however, it is not much help – the device still has not caused a stir among buyers and corporations brought billions in losses. But Microsoft is not one of those who does not occur twice on the same rake: to promote Surface 2 shown in the autumn of this year, the company once again chose an aggressive policy against the tablet from Apple . According to MacRumors, the other day, she released a whole batch of fresh commercials where openly shows advantages over Surface iPad.

In the first video Microsoft focuses on the function of “hands-free” when management do not need to touch the tablet of its screen – for example, in the preparation of pizza or cake. It seems that the company wants to attract all the forces at his side the whole category of users – housewives. Nice try.

In the second clip Corporation of Redmond really touched a chord with iPad. Microsoft used the lack of support for multiple user accounts in Apple tablet and wrapped this disadvantage to their advantage. Well, this feature really is sometimes necessary in the iPad, but is it enough to call Surface 2 “the best tablet in the world”? Hardly.

The third video ideas marketers Microsoft ended, so they decided to once again remind buyers about the presence in their plates port USB 3.0, with which you can connect and charge different devices.

Doing so sharp attacks aside Apple, Microsoft somehow forgets that despite the lack of ports and Windows 8 .1 aboard, iPad sold very well and continues to bring the company billions of dollars in profits. At the moment, Apple is not closely as Surface, many plates on the operating system Android. Last rapidly capture the world market through a combination of low price and good performance.

I wonder why Microsoft has been for several months trying to “destroy» iPad in their commercials when there is sufficient level of creativity corporation can attract a lot more new users. Even Apple is constantly experimenting with new advertising formats, and if ridicules competitors, it does it in their presentations.

In September, Microsoft held a presentation of the plates 2 Surface and Surface Pro 2 , the retail price of which amounted to $ 449 and $ 899 respectively. Company can not afford to go out on a budget tablet market, and is unlikely to do this before the end of next year . First you need to sell at least a “senior» Surface.

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