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Microsoft will open a flagship store next to the main Apple Store in New York
Microsoft plans to open its first official store in New York, which will be located on Fifth Avenue. The place was not chosen by chance – is located near the flagship Apple Store. Address new outlet Microsoft – New York, Fifth Avenue, 677 While the room is a clothing store Fendi.
Microsoft copies the strategy of its longtime rival – the company Apple, which started to open flagship stores in 2001 and has already opened 254 stores in the United States, including one in Manhattan.
“As our first flagship store, it will serve as the center of our experience in creating branded stores Microsoft, – said vice president David Porter. – This is a goal that has been with us since the first day – we were just waiting for the right place. And now we have it. ”
Microsoft retail chain currently has 60 outlets in the United States, Canada and Puerto Rico, and 13 company plans to open in the near future. It is noteworthy that many of the retail salons Microsoft are within walking distance from the branded stores Apple.
Such a strategy is justified, observers say: people who go to the store to look at new items Apple, can be easily distracted by the Microsoft platform with computers, smart phones and consoles Xbox. Attendance outlets can later be transformed into actual sales.
The principal difference from the Apple Store Microsoft Store is that Apple stores sell mainly the technique of production of the company, while Microsoft stores the bulk of the range – machinery and equipment from manufacturers partners.
First information about the Microsoft store opening on Fifth Avenue, not far from the Apple store spread edition Cnet in early August 2014.
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