Mobile ads provide revenue growth at Google’s parent company Alphabet

Apr

22

2016

Revenue from ads that Google offers through mobile search has strongly contributed to sales growth for parent company Alphabet. Google director Sundar Pichai explained during the discussion of the quarterly focus on artificial intelligence.

How much revenue search via mobile grew, Alphabet would not say exactly, but the company reported that it was the biggest factor in the growth of sales in recent months. Revenue rose 17 percent to more than twenty billion dollars, operating income rose 20 percent to 5.35 billion dollars, converted at present about 4.7 billion euros.

Mobile search is also central to the European Commission’s suit against Google, which the search giant it suspects producers and providers illegally undertake to have driven to set Google as the default search engine on hardware with Android.

Google director Sundar Pichai said the company focuses on artificial intelligence and machine learning and growth markets of the future. “We are investing for years in machine learning and artificial intelligence, but I think we are at an extremely interesting tipping point where really break through these technologies. And you can also apply to companies and we see that as something in which we distinguish ourselves from others. ”

Pichai see in artificial intelligence both something that can help with daily tasks with larger issues as climate change and diagnosis of cancer. He did not respond in the future he saw just ahead.

In addition, the growth in sales came from Google’s share of sales of apps, music, movies and books in Google Play, and from advertising on YouTube. Alphabet gave no figures on the number of subscribers to the pay service YouTube Red, but said it “welcomed” was.

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