Mobile devices geymifitsiruyut reality




First, let’s deal with the key term of today’s narrative. Called gamification companies’ use of game elements in order to achieve the desired behavior of consumers and employees. Resource Business Insider explains that this strategy is popular for several decades. Loyalty programs, gift, choose the “Best employee of the month” hidden markers in video games and applications. All of these are examples of game elements that increase the attractiveness of the company in the eyes of its employees and customers.

Now, with the proliferation of mobile devices, and increased opportunities geymifitsirovat reality, turning serious things in the game. In order to make a new meaning to their environment, sometimes do not need any
augmented reality technology.

Social networks provide the ability to share information with friends and acquaintances and colleagues. Employees and consumers are the users of smart phones, wherever they may be, are feeling the impact of gamification.

Contribute to the development of gamification four main trends: the proliferation of social media resources; abrupt proliferation of mobile devices, the growth of the volume of data and the fact that current users for a minute do not part with the computer. Needless to say, in today’s world portable Soup is so popular that the opposition mobile platforms is becoming one of the main themes of the news of the world of technology.

According to research firm forecasts MarketandMarkets and M2, by the end of 2013 the world market geymifitsirovannyh applications and services reach 400 or even $ 500 million. By 2016, it will amount to U.S. $ 2.8 billion, experts predict M2 Research. Back in late 2011, analysts Gartner suggested that by 2014 more than 70% of the companies of the Global 2000 ranking will use at least one geymifitsirovannomu application.
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Tags: Communications , Smartphones , Social Networks .


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