“More is not better»: Sony trolls iPhone 6 in advertising Xperia Z3 Compact




Samsung is not the only one who makes fun on new smartphones Apple. In anticipation of the start of sales of iPhone 6 and iPhone 6 Plus is a Japanese manufacturer has released a teaser compact flagship model Xperia Z3, accompanied by an inscription “More is not better.”


Sony plays slogan of Apple «Bigger then bigger». This phrase is a marketing gem of the American corporation, which thus tells users that the iPhone 6 and iPhone 6 Plus – it’s not just the increased size of the display.

Sony introduced the Xperia Z3 Compact at IFA 2014 in Berlin. The smartphone has a screen diagonal of 4.6 inches and a resolution of 1280 x 720 pixels, 20.7-megapixel main camera and a 2.2-megapixel front camera. The device is based on the Qualcomm Snapdragon processor 801 with a frequency of 2.5 GHz, the amount of built-in flash memory of 16 GB RAM – 2 GB. In Russia, the Sony Xperia Z3 Compact will cost 23,990 rubles.


Nod in the direction Apple seems particularly out of place against the backdrop of the financial report for the last quarter Sony. Mobile division of the Japanese corporation, despite all efforts, brings only losses, and very serious. According to the company, in the production of smartphones it lost $ 1.7 billion. Sony acknowledged the failure of previous strategy in the mobile market, has complained about the increased competition and the reported low demand for the model Xperia.

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