Mozilla Introduces ‘privacy-friendly’ tiles with ads in Firefox




Mozilla has announced the arrival of Suggested tiles. These tiles can contain as Mozilla and privacy-relevant ads. The tiles are visible within Firefox as a new tab is opened.

Late last year, had already called Firefox directory tiles, tiles which are displayed on the basis of previously visited sites. The aim was also to show sponsored tiles there, but after a brief experiment was this plan put on hold. Mozilla gets it going there again and says his concept of so-called Suggested tiles an ad model for the tab to have developed the user’s privacy respects and also offers advertisers new possibilities.

In the “new” Suggested tiles are deliberately shown based on browsing history. Firefox gets the ad-tiles on Mozilla’s Onyx ad server based on metadata as language and region. When the user clicks on a particular tile, then according to Mozilla very limited information sent to his analysis servers. In order to protect privacy, no user data is stored or shared. Mozilla also promises creatives rigorous screening and no cookies or other mechanisms are used for tracking purposes. Advertisers only access anonymised data.

Mozilla promises that users with two clicks the ads can disable. In addition, the browser maker says that its privacy-ad model, meditate transparency and clear conditions offering advertisers new opportunities, partly because users dissatisfaction with the current tracking activities increasingly install adblockers.

The Suggested tiles will be available sometime in the summer in Firefox, initially only in the US Firefox will first display tiles that link to other Mozilla projects. Only at a later stage, the tiles widely available with actual commercial purposes.


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