Mozilla starts with display ads in Firefox

Nov

15

2014

Mozilla has found advertisers for advertising in the tiles of Firefox. In Belgium will be the first ad of Booking.com. The ads are visible only in the Enhanced Tiles display in Firefox.

Mozilla has agreements with the US Health and the CVS mediaburea of ​​that group and with Booking.com closed to show ads in the tiles of Firefox. Booking.com the advertising is displayed initially in 25 countries, including Belgium. In the Netherlands, that advertising in the beta release of Firefox 34 can also be seen. Whether that is the case when the final of Firefox 34 will appear in November, is not known.

Mozilla promises no tracking to apply the tiles and not to collect personal information or provide to advertisers and users would not “sensitive” ads such as drugs or alcohol get to see. Well Mozilla admits that through the tiles user data is collected, but this would be anonymised once the data has been received. In addition, users can easily disable the Directional Tiles by choosing the classic view.

The ads the Mozilla Corporation to give an additional revenue stream. The company is still largely dependent on Google terms of its income, although every few years renewed the agreement regarding the default search engine in Firefox, which can also bidding third parties. Currently Google is negotiating with Mozilla on a contract extension that expires this fall.

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In: Technology & Gadgets Asked By: [17595 Red Star Level]

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