NEC full withdrawal of smart phone market, remaining flat, traditional phone ongoing




Japanese mobile phone factory perhaps about to face another, bigger unrest.

Japanese giant NEC finally in July 31 announced plans to withdraw from the smartphone, the news quell the six months since the strategy for NEC in smartphone market rumors. In addition to announcing withdrawal, the new smartphone to stop development work on the same day, all the products already on the market simultaneously discontinued, stop selling.

NEC admits to maintain competitiveness and benefit enhancement although very important, but based on the current handset shipments continued to decrease in the state, in recognition of the future performance improvement is difficult and choose to retreat.

▲ NEC has introduced this year, quite a topic of dual-screen folding machine MEDIAS W N-05E, but unfortunately failed to assist the NEC revive performance.

According to statistical data within the NEC community, NEC CASIO Communications from April to June period this year only shipped 450,000 mobile phones, compared with 800,000 units last year fell nearly half; period, operating profit compared with last year is more a difference of about 3 billion yen, total saddled with 9 billion yen deficit. Which, NEC sluggish performance of the state that still lack the charm of the product maintained.

In recent years, actively boost the mobile phone division of NEC, although previously had planned to conduct business with the Lenovo Group to discuss raising machine, but because the transaction does not work with the last, failed.

While NEC retreat from the smart phone market, but the Tablet PC with the traditional development and production of mobile phones will continue. NEC CASIO Communications 890 employees currently belong addition to serving as tablet PCs and traditional mobile phone staff, the rest will be swapping NEC currently identified other business units as a priority.



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