Netflix: In the US films of the streaming provider come to the cinema




Netflix has signed an agreement with the Nobel-Kinokette iPic Entertainment in the USA. In this way, iPic wants to show new Netflix films in the cinema parallel to the online release. At least the two providers want to experiment with this in Los Angeles and New York City. For iPic there is also the option to show the films still in other locations. This is the first, longer-term agreement that Netflix produces specially produced films to the cinema. Netflix has a lot more control over the distribution of its films, than in its series.

For example, it is not a problem to go outside of Netflix’s offerings such as “Orange is the New Black”, “Narcos” or “House of Cards”. All the titles mentioned are also commercially available on DVD and Blu-ray. His films offer Netflix, however, exclusively as part of his streaming offer. At least in the US you will soon have the opportunity to take a look at the strips in selected cinemas. However, how Netflix and iPic share the revenue is open. Initially, the deal will include ten films, but will include an option on renewal.

Netflix is ​​likely to expect the agreement to result in a number of streaming subscriptions. The Netflix brand is, of course, also indirectly advertised, so that one or the other of the moviegoers may also sign a subscription if the film suits him or her. Netflix, it is also important that the self-produced films are less comparable with TV films and more with usual Kinofilmen. iPic indicates that 84% of iPic customers have indeed already subscribed to Netflix, they’ll not stop to see selected Netflix movies in cinema: “One has a kitchen at home, but goes off and food anyway.”

IPic is a relatively small but unconventional kinokette in the USA, which is especially designed for comfort and shows more unusual films. Of the Netflix productions, iPic will be the first to take “Siege of Jadotville” from the end of the week. On 13 October “Mascots” is to follow. Brad Pitt is currently working on the comedy “War Machine” as well as his ex Angelina Jolie on “First They Killed My Father” for Netflix. Whether Netflix films could run in the cinema in Germany, will of course remain open. Currently, this can be considered unlikely, because Netflix would also need a reliable partner.



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