Netflix is ​​part of test users with promovideo’s

Aug

18

2018

between episodes
Netflix runs tests with promo videos that are shown between two episodes of the same series for some of its users. The promos replace the screen in which information about the next episode from the playlist, such as title and description, is shown.

According to TechCrunch , it is promo videos for other series on Netflix that are recommended to the user based on their watch history. The videos can be skipped, says Netflix. The test is one of hundreds that the company carries out to find out what works well to get and keep customers looking.

Users react very negatively to the test, as evidenced by the tweets that TechCrunch has under his piece. Even though the promos are about series that are already on Netflix and therefore do not cost anything extra and the videos fall for skipping , the trial shoots a lot of users wrong. The reasoning is often that users pay for a service that is free from advertising interruptions and therefore expect to receive it.

Netflix promo between episodes

Promovideo with continuous button at bottom right – image: / u / WhyAllTheTrains, via TechCrunch

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