New European rules more transparent comparison




The European Commission, consumer groups, regulators and providers of comparison have drawn up a new plan to ensure that these pages are transparent. It is unclear whether the rules are binding.

The in drafting the rules stakeholders are ten points which agreed to improve transparency, as reports the German newspaper Der Tagesspiegel. So should clear comparison, for example, tickets or telecom services indicate what is advertising and what is made of business use. They also have to make clear what relationship exists precisely to a vendor and may be for example, aroused false impression that a product is about to be sold out.

In addition, the sites have to show how they achieve their results and rankings, for example on the basis of price, comments, or other criteria. A European Commission spokesman has indicated to the newspaper that the new rules “should enter the European Unfair Commercial Practices Directive ‘. However, it is unclear what legal status thus are actually involved.

In 2014 the European Commission published a study conducted for comparison and watched where consumers mostly encounter in use. When it appeared that nearly two-thirds of all consumers suffered from incomplete information and that gave only forty percent of the page’s explanation of how they make money.


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