Nexit – The end of Google’s smartphone Nexus line




Google began with grand dreams to the Nexus series. With the Silicon Valley so typical bravado, the search giant in early 2010 came out with the then spectacular smartphone. The Nexus One was in the area of ​​hardware and software from other Android phones a step ahead.

To paint a picture: it was in the autumn of 2009 in the UK, the HTC Hero Android phone the most famous of that time. With his typical chin, 3.2 “screen and its striking Sense skin was the Hero is the first Android smartphone that prominently bore the signature of its maker. The Hero was, unlike the T-Mobile G1, by and a HTC phone with HTC features inside and out.

In the United States experienced its breakthrough with Android Motorola Droid, you could encounter here as Milestone. Wireless provider Verizon positioned the Droid as “anti-iPhone”, with its memorable iDon’t campaign. Through its angular appearance, physical keyboard, expandable memory and removable battery, the Droid was prevented opposite of the round finished iPhone 3GS.

The Nexus One was beyond that. Firstly, that the hardware came; the Nexus One running on a Qualcomm Snapdragon SD8250, a single core with the then incredibly high clock speed of 1GHz. At a time when all competitors, the clock speeds are the measure were in megahertz, the Nexus One was a speed demon.

Second, the Nexus One running on a brand new version of Android, Android 2.1 Eclair. This first came under more live wallpapers and a new menu is available. All that was not why the Nexus One the most revolutionary phone could be in US history, as Google had succeeded in his intention.

The revolutionary was in the way of selling. In the Benelux we are accustomed to buying mobile phone handsets, without subscription from a service provider. In the United States was that back then, and it is actually still, though. At the time, US carriers all had their own networks, their own plans and their own devices. Samsung, Nokia and Motorola made a provider like other phones, with a different design and other features. Google wanted to break through the Nexus One in its own shop to sell separately for $ 550 and then deliver a subscription with it.

It was an ambitious plan, which has miserably failed. Where the Nexus One have succeeded, the start of a beloved series smartphones, now, nearly seven years later, unfortunately, its coming to an end. Tuesday night, on the sidelines of the event where the aakondigde Pixel phones, confirmed Google in an interview with The Verge that it has no plans to make more Nexus hardware.


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