Niantic will make ar-games around tourist locations




Niantic works with the United Nations World Tourism Organization to combine mobile games based on augmented reality with real locations in the world. The goal is to promote ‘responsible tourism’.

Many Niantic and UNWTO do not let loose about the plans, but it seems to be ar-games with which tourists can learn more about locations in the world. Niantic talks about ‘campaigns’ for ‘discoveries’ and the creation of ‘awareness about destinations around the world’.

The cooperation is part of the Travel.Enjoy.Respect program of the UNWTO, with which the organization tries to stimulate sustainable and responsible tourism. The different ways in which Niantic is going to combine tourism and augmented reality, have to elaborate on this.

Niantic is the creator of Pokémon Go and the less successful Ingress. Next year the company will release a mobile Harry Potter game . This game, Harry Potter: Wizards Unite, has to generate new income, just like the cooperation with UNWTO.


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