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Nikon disappointed with sales of mirrorless cameras
Nikon Japan slashed its annual profit due to lower demand for mirrorless cameras that have had quite the effect that the company expected. It was assumed that mirrorless cameras can defeat the threat from the cameras vysokoprodvinutyh smartphones.
Sales of mirrorless cameras on the U.S. and European markets frankly disappointing the company Nikon, despite their advantages. Mirrorless camera is easier and cheaper to mirror devices, and the image quality bypass the other models in a compact form factor.
In Europe and the U.S., the ratio between mirrorless and SLRs not increased at all, in contrast to Asia, where “bezzerkalki” especially liked the women due to its lightness. We hoped to other regions, but users have chosen SLR cameras, despite their heavy weight – said in an interview with Reuters news agency Nikon President Yasuyuki Okamoto.
Canon and Nikon are favorites among manufacturers of SLR (DSLR), but none of the companies are not able to extend this success to a portable camera with interchangeable lenses. Sales of Nikon products in the period from April to June stagnated over the previous year, while gross income of image processing unit has not changed.
In connection with this Nikon have had to reduce the profit forecast for the current fiscal year. Okamoto is no denying that the company may have to reconsider range of products for individual markets.
Earlier it was reported that Nikon is planning to enter the market of smartphones .
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Tags: Nikon , Bezzerkalki , Sales .
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