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Nintendo has released a new portable console and cut the price of Wii U
Portable game console Nintendo 3DS selling well . However, the Japanese company decided to reduce the prices for younger users. This week, Nintendo introduced a new mobile device for gaming – Nintendo 2DS.
New on sale on October 12 with a price tag of $ 130, which is $ 40 less than the model 3DS. The budget supports all console games for 3DS, but without 3D-effects.
Nintendo to release a cheaper console is a kind of protection from being prepared for release tablets Apple, Samsung and Amazon.
Forty dollars may seem like a small amount, but for a family with several children, a lot of money, said the U.S. mission Nintendo. According to the president of Nintendo of America, 2DS aimed at entry-level gamers. The company combines the release of the handheld console with the release of two new games in the series Pokémon.
The growing popularity of tablet PCs among adults is higher in young children adapt to the same devices. About one in three adult Americans own tablet. This figure rises to 50 percent among married people who have children, according to a survey research firm Pew Internet Research.
According to another survey conducted by analysts from IDC, the majority (about 60 percent) of respondents under the age of 24 years tend to buy iPad, iPod Touch or tablet based on Android. The others prefer a specialized gaming devices.
In addition to the $ 50 Nintendo cut the price of the home video game console Wii U, the sale of which do not live up to expectations. Its new price – $ 300.
Over the past few years, the games market has grown in size, in part because of tablet computers and smartphones. These mobile devices have attracted fans of casual games that do not mind to spend a few minutes per game during the meal (for Toddler), travel to school or work.
According to the NPD Group, 3DS was the best-selling portable game console in the last three months. If we take the history of sales, leadership belongs to Nintendo DS – 150 million devices. Today the range of portable game consoles, Nintendo is composed of three models: 3DS, 3DS XL and 2DS.
Cheap and sometimes even free mobile games – that’s the real threat to the company that makes the sales of exclusive games for their devices. For this reason, Nintendo does not transfer their games manufacturers of tablets and smartphones.
Now Nintendo is trying to win over consumers low price, as does Sony . The company can afford it due to the strong yen.
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Tags: Nintendo , Video .
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