Nintendo is set to enter the smartphone market




Nintendo is set to enter the smartphone market

Japanese Nintendo , specializing in gaming consoles and video games , considers the “new business structure”, which among other things involves the development and production of smart devices, reports news agency Bloomberg, quoting company president Satoru Iwata.

This was preceded by the presentation of news reporting losses plaguing Nintendo for the past three consecutive years. The company lowered its sales forecast for the game console Wii U from 9 to 2.8 million copies. It also reduced its expectations regarding the 3DS handheld console from 18 to 13.5 million units. While Iwata plans no personnel changes in the Nintendo, at least in the short term.

We think the new business structure. Given the wide spread of smart devices, we naturally examine their prospects in the gaming business. It’s not as simple as, for example, to translate the game “Mario” on smartphones – said Mr. Iwata.

In recent years, Nintendo has faced stiff competition from mobile platforms. Research firm App Annie revealed that users have become more play on smartphones and tablets running iOS and Android, rather than acquire specialized portable devices. Mac Rumors notes that in the past Iwata unflattering comments about the products Apple, calling it “the enemy of the future” and stating that he would never allow other platforms use the resources of Nintendo.

But investors were right and at one time called Nintendo go to develop games for iOS and other mobile platforms, once we saw a reduction in demand for 3DS. Some of them offered Nintendo into the smartphone market by buying some of the technological development or new mobile platform. Recent comments Iwata also said the seriousness of intentions regarding Nintendo smartphone market .
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Tags: Nintendo , Smartphones .


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