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Nokia has forced developers to change the name of the British iOS-application
The media became aware of the conflict between Nokia and British startup Lowdown from the use of the latest brand HERE, under which the Finnish company since 2012 developing its navigation and mapping service. According to Vcstart , Lowdown agreed with the requirements of Nokia full rebranding and in the coming months will remove all references everywhere HERE.
The problem occurred in October 2014 when a startup launched a mobile application on the user’s location labels titled Here. Moreover, the application was of exactly the same name as the service Nokia, design application icon almost exactly copied the style of the latter.
After several months in the App Store, where the program has reached a certain level of popularity, leadership startup received a 104-page letter from lawyers Nokia, demanded until February 10 to remove all mention of the name, “so as not to confuse users. ‘”
Apparently, this was calculated Lowdown. Story hit the press, the application (which, by the way, and so enjoyed some success) began to swing even out of curiosity.
Despite the fact that this result was quite natural, Lowdown publicly protested, calling the conflict “battle of David and Goliath” and accused Nokia’s “corporate hooliganism”.
Nokia has released a diplomatic statement on the matter, expressing satisfaction from the peaceful settlement of the conflict and wishing startup success in the future. Meanwhile, apparently realizing that there is no chance (especially because the truth is on the side of Nokia) Lowdown hurried to meet the requirements of the Finnish giant and rebranding.
Meanwhile, the startup has decided to confine the application instead of the long description “Application of a notice of arrival at destination,” but how will redesigned its main function as a mark “I’m here”, will be known in two months.
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