Nokia invests in high-resolution cameras




Nokia invests in high-resolution cameras

Pelican Imaging

The company Nokia is planning to invest in the California startup Pelican Imaging, specializing in cameras for smartphones. This will help the Finnish manufacturer back some users have chosen for yourself iOS and Android-powered devices with high-resolution cameras.

Investments in Pelican Imaging is part of Nokia’s mobile business development by stimulating demand for smartphones series Lumia. Increasing sales of smartphones based on Windows Phone, the company can increase sales and regain market share, writes the business paper Bloomberg.

According to Strategy Analytics, to date, the smartphone market is 90 percent occupied iOS and Android-powered devices. Nokia’s share of the total market volume does not exceed three per cent. In the first quarter, sales of Lumia devices reached the level of 5.6 million units.

The quality of the image produced by a camera, is one of the most important criteria to consider when buying a smartphone or a refund. And as the Finnish company’s smartphones are known for their cameras, they can serve as a lever for the salvation of Nokia.

Mobile cameras that image forming system using a large number of optical lenses are ready for mass deployment. Develop appropriate software was not an easy task, but the Pelican coped best with the technology, says Bo Ilso of venture capital firm Nokia Growth Partners, which monitors the activities of the startup since its formation in 2008.

Nokia is actively increasing its potential. After the purchase last year of Swedish software company Scalado Finnish company has released a 41-megapixel unit 808 PureView, the possibility of which were later implemented in the smart phone Lumia 920. Nokia Growth Partners also invested in the company’s Menlo Park, InVisage Technologies and Heptagon, in one way or another connected with the photography.

Nokia is already preparing a successor Lumia 920 .
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Tags: Lumia , Nokia , Pelican Imaging , Windows Phone , Video .

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