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Nokia phones will be no more: Microsoft abandons popular brand
Microsoft will soon completely abandon the brand Nokia, reported by foreign sources with reference to internal company documents. They imply that the latest devices, which will be depicted brand Nokia, will be smartphones Lumia 830 and Lumia 730. On newer versions of smart phones will only have the name of the line Lumia, which may add brand Microsoft.
Microsoft bought Nokia’s mobile business in April of this year. The deal between Microsoft and Nokia was closed with a dual nature: Microsoft writes on current smartphones Lumia name «Nokia», although the Nokia de jure does not have anything to these smartphones. On the other hand, these smart phones used services such as Nokia Here, they somehow just belong Nokia. In addition, Microsoft initially did not want to include in a deal with Nokia to produce low cost business phones based on Series S40, but this is a real Finnish company, wished to get rid of the smartphone-phone business.
The assumption that the manufacturer Windows eventually abandon the brand Nokia, appeared immediately after he bought the Finnish company’s mobile business for $ 7 billion. Now they are confirmed. Microsoft has completely gets rid of the use of the Nokia brand on their devices.
The document also suggests that Microsoft refuses to name Windows Phone mobile operating system – will continue to be just Windows. This may be due to the company’s plans for the integration of mobile and fixed platforms.
Rejection of the Nokia brand has become a logical continuation of the sad story of how the Finnish company from the market leader in mobile devices has become a nameless unit of Microsoft, which, moreover, was not particularly need a new owner. Redemption of its mobile business conducted previous Microsoft CEO Steve Ballmer. The new head of Satya Nadella, who inherited the deal, Nokia held a large reduction and thus dealt a heavy blow to the national pride of the Finns.Viewing:-195
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