Nokia surpassed Apple in the Russian market 6




Nokia surpassed Apple in the Russian market 6

Nokia Lumia

Apparently, the absorption of Nokia by Microsoft has a positive effect on the market position of the Finnish company. Despite selling its own office and staff cuts , Nokia continues to sell an impressive number of smartphones in Russia, according to a report research company GfK. So impressive that even bypasses Apple’s sales of mobile devices.

In the second quarter of this year, Apple’s share of the Russian smartphone market was 9.2%, “Vedomosti”. At the same time Nokia’s share for the same period of time reached 10.5%, which allowed the Finnish giant to stay on the third line. Second place still holds the company Fly with 13.9%, and continues to lead Samsung’s market share of 17%.

Major players in the Russian market of smartphones, II m. 2014

In 2013, however, the balance was quite different. Then Apple was one of three leaders of the Russian market of smartphones, in second place was Nokia, and from the first line to confidently stand Samsung. The appearance in this list Fly analysts attributed to the expansion of the British manufacturer of rigid and expansion of the product line.

As reported to us the head of the analytical agency Telecom Daily Denis pieces, reducing the share of Apple in Russia is not surprising, since the demand for the iPhone has traditionally falls closer to the fall, when the company introduces a new generation of its smartphone.

It should be noted that the share of Samsung in our market also declined compared with the previous year – from 21% to 17%.

Position of Apple in Russia confirms a recent study on mobile platforms , where it became clear that Russian users often give preference to Android -smartfonam.

In addition, the amount of advertising Nokia on Russian television has grown substantially over the past 12 months. Given that Microsoft is also not used to get round Russia, with the help of a Finnish corporation will continue to strengthen its position.


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