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Nokia: we will never return to the market phones
At a meeting with financial analysts in London, head of Nokia Rajeev Suri said the company’s plans for future years. Past years have been named period of complex change, but now for the first time since 2011 financial performance began to improve. As a result of future increases revenue divisions Networks, Here Mapping and Technologies. The first Suri has particular hopes, expecting leading indicators rest of the market growth of network communications.
Last month, there were rumors that Nokia does not preclude his return to the smartphone market, but Rajeev Suri denied them. According to a top manager, direct interaction with the consumer to establish a Finnish company will not, but it is interested in licensing the well-known and popular brand.
The spread of new standards such as 4G, will help the company offset the decline in revenues from aging technology. It is on 4G in the coming years will fall basic infrastructure costs, although after about four years, is expected appearance of the first networks to earlier versions 5G. The growth of the communications department of the Internet of Things can contribute, from which 2025 expected 50 billion. Networked devices.
In the navigation segment Nokia is not going to compete directly with Google Maps for its service HERE, instead planned to cooperate with companies such as Amazon, Microsoft or Yahoo.
As for the probability of return to the production of smartphones, Suri said that this step in Nokia’s plans does not appear. Although he did not rule out the possibility of returning to the market for consumer devices at the expense of the Nokia brand licensing third-party vendors.
Since 1996, Nokia was considered the undisputed leader of the mobile market. In 2007, it accounted for more than 40% of all handset sales in the world. It produced a huge number of mobile phones. But just as consumers began to prefer a smartphone with a touch screen. In mid-2007, Apple began selling the iPhone, and Nokia’s market share began to decline rapidly, and the company’s revenues to fall. Precarious position forced producer in 2011 to abandon Symbian and bet on more promising Windows Phone. Rate has not played. By the end of 2013, Nokia sold a division of US mobile phone Microsoft.
Giving the mobile division of Redmond, Nokia has been able to improve their performance. According to a recent report, the company’s net profit reached 747 million euros against a net loss of 91 million euros a year earlier. Operating profit growth was 32%. Revenues increased by 13% – to 3.32 billion euros, exceeding the planned targets.
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