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Opinion: iPhone killed iPod, iPhone 6 Plus will kill the iPad
iPhone 6 Plus kills iPad. Planshetofon – a smartphone with a large screen – fully meets the needs of the owners of “apple” gadget, tablet, they are less and less. These findings, according to Vestifinance , came to the company Read it Later, find out which device users prefer while walking across the network.
Brother against brother
Read it Later – developer of popular applications Pocket. With this program you can collect binder interesting web pages with text that you want, but do not have time to read right now. In Pocket 11 million active users, most of the favor of the version for gadgets, so that the results of the study can be taken seriously.
It turns out, iPhone 5s and 5c does not distract from their owners iPad. Those who have a smartphone and a tablet, it is equally involve them while working with Pocket. With the iPhone and iPhone 6 Plus 6 the situation changes dramatically. If you have and iPad, and any of these smartphones, most likely, you forget about the existence of the tablet. In 72% of iPhone owners last generation came in Pocket from that device.
Why is this happening? It’s simple: Pocket is designed for those who love to read, and therefore prefers the big screen. The old iPhone screen is small, which justifies the existence of the larger iPad. With the new series of gadgets difference is not so obvious.
The tablet is bad, the iPad is even worse
It is known that the smartphone market is growing faster than the market tablets. In the IDC report said that this year the smart phone market will grow by nearly a quarter. To date, the forecast assumes an annual increase in the amount of 23.8%.
In this case, IDC changed its forecast for the tablet market in the direction of decreasing sales.
Analysts have decided to revise its forecast after the II quarter, which showed that the growth rate of the market tablets start to slow down. Now, analysts predict that by the end of this year will be sold about 233.1 million copies tablet PCs. This is only 6.5% higher than last year, whereas previously IDC analysts forecast annual growth in the region of 12.1%.
And what exactly with the iPad? Today’s figures, again from the research firm IDC, look scary. According to the forecast, in 2014 sales of Apple tablet will go to minus 12.7% and amounted to 65 million units. If the problem of slowing growth of the overall market can be attributed to its oversaturation, the situation with the iPad the general trend can not be explained. Here we have to talk about Apple’s product line as a closed ecosystem in which an extremely popular gadget could devour his neighbor, who seemed to be just a second out of fashion.
The story of the iPod again?
So it was with the iPod. In the middle of the zero device could become a household name. A little more, and the word “player” would finally come out of items and replace the word “iPod”.
Recall that once Sony Walkman with her already managed to crank out something like this within the English-speaking world, but Apple is not lucky: she released the iPhone. First iPod was sold as good, then became a gadget for young people, then tried again to conquer the market increased hard drive, but ultimately quite sour.
When in 2010 appeared on the market iPad, many analysts considered it “superfluous” gadget in the line of Apple. At that moment he seemed too large to be mobile, too poor to the functional and technical specifications to withstand the laptop and too expensive to overcome the readers. By an amazing coincidence, today Apple tablet was back in that awkward situation when his weaknesses were important strengths. In the notebook segment, it pressured transformers from third-party developers, superior in performance and ergonomics in the smartphone segment – grown in size iPhone. Returns readers to start mass sale of flexible monochrome displays should not expect, but iPad can not live up to these times.
Realizing this, Apple is promoting the tablet in an enterprise environment. Recall that in the market for a long time, there were rumors that the Cupertino-based company is preparing to release a new iPad, meeting the requirements of the business. Let’s see whether they will offer the new iPad is what can give iPhone 6 Plus.
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