Opinion Research: cookie law is annoying and not protecting privacy

Oct

22

2016

The cookie law only leads to waste of time and irritation among users and does not protect their privacy. This is clear from an examination of the Advisory Board on regulatory pressure, or Actal, conducted for the cabinet and parliament.

“The cookie legislation in its current form provides only pressure and annoyance,” states Actal chairman Jan ten Hoopen. Due to the large amount of such reports would users cookie messages routinely click away. This could also be because users no alternative is offered; it is not uncommon that a website does not function if users do not accept cookies.

Companies and organizations would have paid a total of 74 million euros to equip their websites with a cookie or cookie wall popup. These digital wall maintained would be another 7.1 million euros per year. The messages the consumer, besides annual total of 27 million cost in lost time, which Actal describes as the ‘regulatory burden’. That would be 1.6 billion euros if one cookie messages really should read. It is unclear how Actal calculated figures.

Actal advises the government and parliament on matters in which the pressure on the population can be reduced while the government still achieve his goals. The advisory board would choose his subjects based on signals from society. In the case of the cookie law that is certain: the Dutch population have long been dissatisfied with the cookie law.

The cookie law since 2012 of power and requires websites to request permission for placing and reading out all non-essential cookies. In 2015, the legislation was relaxed and example were excluded analytical cookies. The laws are a national implementation of the European Commission prescribed rules. This means that must be met to a certain minimum, but possibly countries may also continue in how strict are the rules. However, the Netherlands does not go very far in the implementation of the cookie law and to abolish it would therefore have to take place legislative changes at European level.

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