Optimistic aboutprospects for development of wearable devices, Qualcomm chief marketing officer Anand Tan Smart Watch Toq




“Smart. Experiences. Evolution” 2013 smartphone summit, we met with Qualcomm chief marketing officer Anand, and with him a joint visit.

For Anand everyone’s impression may be August rival Taiwan media to launch 8-core processor MTK answer.

At that time we launched eight core issue MTK inquiry to Anand’s views, he would not have to make such a stupid Qualcomm (Dumb) approach to answer this question, but the answer in the follow-up, there are many foreign media coverage.

Recently, Qualcomm is MTK 8-core processors on doing a film on Youtube, and compare with their own Snapdragon, this film has attracted many people for Hit.

Of course, in this joint visit in the media, we did not again mention MTK 8 core of the problem, it touches on the Qualcomm recently introduced smart watches Toq talk a lot.

anand 1 665×374 看好穿戴式裝置發展前景, Qualcomm 行銷長 Anand 談智慧型手錶 Toq

We all know that Samsung GALAXY Gear and Qualcomm Toq are published in the September 4, Anand emphasized that they did not know in advance which day Samsung will choose to publish smart watches, released on the same day, everything is purely coincidental.

For Qualcomm, the smartphone Toq is a very important product, and in the CTO Matt Grob keynote mentioned digital sixth sense (Digital 6th Sense) mentioned in the mouth again from Anand.

Smartphone every day in our lives seem quite important, especially in one day from the bag, pocket and pulled out the 150-200 times, Qualcomm hopes that all peripheral devices to connect seamlessly with smartphones, which is the cause of the launch Toq a. On the other hand, in a wearable device reclamation era, in the absence of data, and consumer response to the case, Qualcomm chose to enter the market to get more feedback in order to understand the market trends, and want to drive the entire industry.

Life, many people will wear a watch, just as smart phones, as it has always been there, but Qualcomm Toq the starting point as well.

Now appears in fact with the general wear smartphone handset, the difference will be in the general point should be able to watch at any time to view the content, but most of the smart watch, but unable to do so. Coupled with intelligent watch will be a part of life, but still can not let endurance several days of continuous use, these problems are still unable to consumers reason to consider it.

Using Mirasol display technology is expected to change this problem. Toq using a low-power Mirasol display technology, which allows single-core processor, this smart watch has 3 – 4 days or so of life, more like a regular watch-like, it is in the case of Always On, allows you to Watch any message. And through with a Bluetooth stereo headset, you can not watch the smart phone will be able to know what kind of person dialed looking for you, but also can easily talk with each other.

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Whether Toq or with Bluetooth stereo headphones, no USB connector, all through a wireless charging is complete.

Currently Toq function is quite simple, in addition to weather, stocks, newsletters, and make a call. On the newsletter concerned, because the size restrictions and can not match the keyboard, but in addition receive newsletters outside, Toq through dedicated smartphone app to set some common words, such as “lol” or “Call You Later” like a simple answer .

anand 2 665×374 看好穿戴式裝置發展前景, Qualcomm 行銷長 Anand 談智慧型手錶 Toq

Qualcomm Toq because it is a test of the product, and therefore did not carry out mass production, the current will be sold under its own brand, as for the long term, Qualcomm considerable willingness to develop together with our partners.

Whether worried compare with other smart watches, Anand simply to Toq is a whole new market segment do respond.

Wearable device for the entire market, is indeed a wanted new products, although Google Glass has appeared for a long time, but it has not yet officially sold in the market, while Sony Mobile has launched the Smart Watch generation between users and did not get a large response, and there are some, such as i’m Watch smartphones like the center stage, but the user experience has not been very positive.

In Qualcomm, Samsung and other manufacturers phase Xu added, the coming days, this market seems to be more fun than many smartphones.

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