Optimize the mobile boom! How do mobile platforms contribute to your business development?

Jun

18

2017

Mobile operators in the Middle East are aware that they are living in an ideal environment for business development.
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By: Vinnet Singla, General Manager of Business Development and Director of Classifieds Product, dubizzle.com

According to ComScore Research, mobile penetration in the region reached 93% among young people aged 18-34 and 79% for all age groups.

However, the desktop is still the most widely used tool for e-business, due to some of the obstacles to smooth mobile use. But it is clear that everyone is ready to embrace new and innovative solutions if they prove effective, giving enormous opportunities for innovation and improvement on the mobile arena.

So, what can digital businesses do to succeed?

In order to succeed, new mobile applications should provide tangible benefits as well as seamless experience that makes them among the best in its class. The Adobe Mobile survey in 2016 revealed that the most common reason to delete an app was that it was “not useful”. According to mobile solutions Localytics, 24% of users abandon application after the first use, while 63% of users access the application less than 10 times, while 52% of all mobile shoppers have not finished their purchases electronically.

The multi-channel strategy is key to meeting users’ expectations, but most brands still consider the desktop as their primary channel. This is not compatible with the dubizzle platform for classified ads , which revealed that 7 out of every 10 users use the platform dubizzle via mobile. The market share of mobile platform visitors grew from 28% to 40% last year, becoming the most popular channel, and it is necessary to invest more resources and efforts in developing mobile channels if brands are to meet the needs of users effectively.

How to deal with the great diversity of digital channels?

Companies must take an active approach that puts mobile at the top of their priorities, engaging users to personalize their experiences and make them closer to their expectations.

At Dubizzle, we strive to meet the needs of all users regardless of how different they are. Although our user base is unevenly distributed across different categories and demographics, with varying degrees of technical knowledge, we seek to meet their needs by offering a wide range of goods And related services, to enable them to easily find anything they want.

The platform has more than 150 sections, easy to explore, offering great value to advertisers and visitors, while easily accessible on all platforms. Through our collaboration with other leading companies, we offer peace of mind and quality in the sectors we operate in. For example, the partnership between Dubizzle and Expat Wheels allows us to offer a “Ba’a Li” service to those who wish to sell their vehicles without difficulty, Selling the vehicle from listing it to answering inquiries and ending with the transfer of ownership after sale, which will further differentiate us from other platforms and maintain our user base. We believe in the importance of continuous customization and involvement of users in this process, to identify the services they want and to ensure that they are fully implemented.

On the other hand, the rapid expansion of digital networks is accompanied by an increase in the size of security risks faced by users. Information security and privacy are therefore of paramount importance. One of our ways to maintain security is to use single-use passwords to prevent phishing of personal information and criminal infiltration.

Recognizing that the digital future lies in the palm of the hand, mobile apps will be the main channel for browsing, buying and selling because they benefit from the power of communities and are able to engage users better than any other channel.

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