Oracle acquires AddThis company

Jan

10

2016

The company Oracle days before the announcement of the acquisition of the famous AddThis Post Company as a company are linking social media publishers, according to Oracle, they will be using AddThis company data within projects to promote cloud services.

The information to acquire AddThis company to track and share a content of about 15 million Internet site data, in addition to possessing about 1.9 billion unique users per month, which means ownership of about 9 million petabytes of data per month.

Agencies used different data and Trademark AddThis company services for discovering the audience and find out what attracts their attention and increased global reach.

AddThis company has many partners such as AOL, Yahoo and Google as partners, data, and Oracle will be the annexation of offline service to its data center cloud.

Both companies did not disclose financial terms of the deal, but the information refers to the possibility that the transaction value of about $ 100 million and $ 200 million.

Oracle indicated that the cloud data center is considered one of the fastest growing services, and the company aims to deal through the acquisition of AddThis company data in addition to its expertise in order to strengthen its own marketing.

The Oracle has made a number of acquisitions earlier in order to focus on marketing capabilities, such as its purchase of cloud marketing platform BlueKai data purchased by the company in February 2014 for $ 400 million.

In addition, it has acquired many companies such as consumer data Datalogix, which was acquired in December 2014 for $ billion.

The AddThis company which was established in 2004 and is headquartered in Vienna, Virginia, United States providing buttons share content, and is working to track the user’s movement and providing special content for Web sites recommendations.

He described the life entrusted to senior vice president and director of the company’s data center cloud acquisition within the message of the partners “AddThis leading considered in the allocation of publishing and tracking user and tool active work within about 15 million Web site offers a slice users unmatched.”

He added that the aim of the acquisition comes to help Oracle customers and provide the best for them and enable them to understand consumer behavior across all media channels.

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