PC Market “dies” twice faster than expected

Apr

11

2013

PC Market “dies” twice faster than expected

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Analyst firm IDC has analyzed the results of the first quarter of 2013 on the PC market. According to IDC, the PC market is reduced to two times faster than previously expected.

In the first quarter of 2013, the market has been shipped 76.3 million PCs, up 13.9 per cent compared with the same period last year. Three months ago, analysts have unanimously declared that the reduction is expected to be 7.7 percent, not 13.9. This decrease is the strongest in the history of calculations IDC, which began to analyze the PC market in 1994. It is worth noting that this is the fourth consecutive decline of the market.

Despite some positive developments in the economy and out of Windows 8, the situation in the PC market has not improved. Not so long ago, Vice President of Sales Samsung memory Dongsi Jean critical of Microsoft in the direction of saying that Windows 8 is not better than Windows Vista .

«Windows 8 only worsened an already difficult situation of the PC”, – said Bob O’Donnell, an analyst with IDC. – “Some people appreciate the new touch capabilities offered by Windows 8 and the form factors of devices under its control. But it is worth noting that the removal of the button “Start”, the radical change in the interface, as well as the high cost of computers with touch screens, frighten off potential buyers, who are increasingly looking to the side of the tablet. ”

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Reduction of the PC market continues in all regions. For example, in the U.S. the figure for the first quarter of this year was 12.7 percent compared to the same period last year and 18.3 percent from the previous quarter. It is worth noting that the decline of the PC market in the U.S. has continued for ten consecutive quarters.

In the last quarter in Europe, Middle East and Africa PC market declined twice as fast as expected.

In Asia (Pacific) on the basis of the last three months the market has decreased by 12.7 percent compared to the same period last year. In this region, there is a two-digit decline for the first time. In Japan, sales of PCs in line with expectations, but they are still at a fairly low level.

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The U.S. company HP still holds the top spot. Its share in the first quarter of this year was 15.7 percent. In real terms, it managed to ship about 12 million PCs, up 23.7 per cent compared with the same period last year.

The only company whose sales continue to grow, despite the shrinking market, is Lenovo, recently has already announced plans to abandon Windows 8 . The Chinese manufacturer has decided to focus on laptops medium and low price segments. It is worth noting that this strategy produces good results. Last quarter, Lenovo shipped 11.7 million PCs – this is exactly the same as in the first quarter of 2012. By reducing the market share of Chinese products has increased from 13.2 percent to 15.3 percent.

Three leaders closes, another U.S. company – Dell. Its share rose from 11.4 percent to 11.8 percent, while PC shipments fell from 10.1 million to 9 million.

In fourth place is the Taiwanese company Acer, its share of the results of the last three months fell from 10.1 percent to 8.1 percent, while PC shipments – from 8.9 million to 6.1 million units. Deliveries of Acer for the year fell by a record 31.3 percent.

Fifth place went to another Taiwanese manufacturer – by ASUS. In the first quarter of 2013, its share is 5.7 percent, versus 6.1 percent in the same period last year. Over the past three months ASUS managed to ship 4.4 million to market the PC, which is one million less than the same period last year. For a year supply of ASUS decreased by 19.2 percent.
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Tags: IDC , sales , PC market .

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