Physical channel surpassed virtual, Sony next-generation game console strategy will remain unchanged

Jun

26

2013

Physical channel surpassed virtual, Sony next-generation game console strategy will remain unchanged
PS4 Sony Computer Entertainment News Game World

Unlike Microsoft even if they spend the harm does not agree, or the courage to innovate change, Sony situation that can consequently do not move.

At least in the PS4 and Xbox One published previously, the market and the players for the real game piece in the fate of the next generation gaming market, hold highly unrest until Sony and Microsoft has showed that physical game pieces and even used as usual lease are unchanged, which finally written on the wall.

In this regard, the United States SCE PS brand marketing senior vice president Guy Longworth recently in an interview said that in the gaming market, currently the majority of consumers are still accustomed to the physical channel far better than the virtual.

Guy Longworth further pointed out that all these years despite the rapid growth of e-commerce, Sony also important to maintain a good relationship with channel partners, and try to provide a relatively fair competitive environment allows players to make decisions, but it is obvious that most American consumers still choose go to GameStop and BestBuy and other physical channel consumption, rather than the virtual path.

While it is difficult to predict the situation will change in a few years, but apparently physical channel will be more than most people imagine themselves even live longer.

In short, this statement generally reluctant choice for business as usual Sony why do some explanation; addition, SCE will be determined in August this year Gamescom event organized by U.S. intelligence post more games, next-generation console wars of the players concerned can continue locked.

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