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Playstation 4 has become a favorite commodity speculators
It was to be expected that, given the lack of market new gaming console Sony, arise out of nowhere many speculators. That is what happened. While the Japanese electronics giant is trying by hook or crook cope with the shortage of their products, some enterprising retail chains and online retailers are cashing in on the most eager buyers.
When the world first learned the price of Playstation 4 in June 2013, many were incredibly happy. After all, $ 399 – it’s not so much, especially considering that the previous console Playstation 3 in 2006 sold for $ 599. The main competitor in the face of Microsoft could not put a price tag on so attractive because of Xbox One sensor Kinect, included in the set-top boxes.
Russian official price on the Playstation 4 was set at around 17 990 rubles. Has begun accepting pre-orders in various retail chains across the country. In the sale even received special pre-order kits with a unique license plate coupon to guarantee a 100% chance of getting the first batch of consoles. Many people do not pay attention to this fact and, as it turned out, a very good reason.
About a month before the start of sales of Playstation 4 official price has increased to the level of 18 990 rubles. This is due to the price increase was primarily with unstable currency exchange rate euro, which at that time particularly strong “storm.” People who apply for pre-order in Russia, sad sigh, but took a price increase, as a matter of course.
At the start of sales in Russia, which took place on November 29, was not such a mad rush, as in some European countries. Nevertheless, the queue at the major stores were formed quite impressive. If you remember the beginning of sales in the same Germany, where people literally fought for game consoles and rushed to the store stand with prefixes, knocking everything in its path. In Russian stores everything was cultural. People smiled, did not quarrel over trifles, quietly bought the console and went home.
Everything would be just fine if it were not too limited supply of Playstation 4 for the Russian market. Consoles brought very little and, above all, they were given to people who have previously acquired a set of pre-order.
Just a few days later consoles virtually no freely available. And it provoked in the market since many speculators. Moreover, speculators have become even quite large and respected people in companies like 1C, which at the time of this writing, they offered to purchase a gaming console Playstation 4 at a modest price 27 990 rubles. 9000 rubles extra profit on each console – it is a good fat, if you think about. Apparently, the company 1C decided that since there was such a high demand for the console, and then it will buy for this price.
Цена на PS4 в магазине компании 1С
Other popular among the people shopping online are trying to keep. Here and there emerge some crazy price tags 29 990 rubles, and private sellers and did offer to buy the console for 35-40 thousand. And because many people buy the console, despite the unreasonably high price tag.
Sony is currently actively expanding its production capacity. Only now, when exactly they will cope with the shortage on its new product – not yet entirely clear. One of the leaders of the Japanese company in a recent interview, assured reporters that they are doing their best to console again appeared on store shelves for New Year holidays, but it seems that is not given to him was true. When the online store Amazon PS4 console appeared on the open market for the third time this year – a whole new batch of thousands of consoles sold out in a matter of hours.
How will the situation change in the future – is now difficult to predict. When consoles will freely available in our stores – is also unknown. But one thing is clear for sure: no one expected such a high demand for next-generation consoles. For Sony it was the same shock, like many analysts, who, of course, predicted an increased public interest in new consoles, but their predictions any comparison not go to the kind of craziness is going on in the market.
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Tags: PlayStation 4 , Sales , Market .
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