Poll: Anstagram attract advertisers more than Twitter

Jun

12

2016

An opinion poll published on Thursday that the photo – sharing service Anstagram become the preferred choice for advertising agencies , rather than micro – blogging site Twitter , and for the first time which is yet another proof of the weakness in advertising , which was one of the bright spots for the Twitter sales.

The poll, conducted by a unit of Comcast Corporation Comcast American called “Strata” Strata, in conjunction with the announcement of Twitter for the resignation of Prime products, which he joined in September / September last.

The market research company “means any Markir” eMarketer had said earlier in the month of June being the messaging service photographer snapchat en route to bypass the Twitter regarding the number of monthly active users in the United States, highlighting the threats faced by the last of the fastest growing competitors .

Amid the ongoing conflicts Twitter with stagnation in the growth of the number of users, the turmoil in the administration, and the decline in the share price, ads have been under the management of a relatively COO Adam Payne oasis of stability. He helped Payne, who joined the company in 2010, in building a Twitter from zero to more than a billion dollars of advertising revenue in just three years.

But cracking in advertising began appearing in the report of the first quarter, profit of the company, who was absent due to weaker spending numbers expected by the big advertisers, leading to the expected weak earnings.

Twitter’s share price has fallen by 15% since the announcement of the first three months earnings, and closed on Wednesday at $ 14.60, which is much less than the price of the IPO in the month of November 2013, which was $ 26.

He asked poll Strata of 83 ad agency to answer the question: “What is the social platform preferred by your customers advertising campaigns on social media?”, He answered 63% of the advertisers that they are more likely to use Anstagram, compared with 56% who said they use Twitter, dominated Face Facebook on the market by 96%.

For its part, Twitter rejected the poll results, noting that a study last year conducted by Advertiser Perceptions Inc. showed that 37% of advertisers intend to buy ads on Twitter, compared with 28% on Anstagram, which is owned by Facebook. The same study showed that 46% of advertisers were considering buying ads on Twitter, compared with 41% on Anstagram.

However, the survey showed growing strength of Anstagram enjoyed using the special ad technical logged in to Facebook, then they launched a number of features that make it easier for users to post news and updates activities which represents Imad work Twitter, this holds Anstagram more than 200,000 Mn compared with 130,000 ruling over Twitter .

She said some of the advertising agencies that customers are turning larger than their budgets amount to Anstagram because it has more users, as many as 400 million compared with 310 million user ruling over Twitter, as well as ads for Technology logged in to Facebook allow them to target specific audiences.

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