Price comparison risks losing large webshops’




Several large customers, including and Cool Blue, break possible ties with price. Would oblige member stores to add to the sales process can be followed. Tracker The price

Decidedly By placing the tracking pixel would understand all the traffic that goes to the websites of affiliated stores, and see several online stores that not just sit there, let them know to Twinkle. “If they continue at this, we did not go with them”, says Nick Lenten the big store chain Coolblue across the website. Wehkamp also threatens to run away. is slightly less definite, but says that “it is not our policy to place pixels by third parties on our site.

Price comparison, including the price of Tweakers watch, asking for money to affiliated merchants. Until now asked an amount per click, but the company recently announced that it is going to change: then merchants per transaction to pay the company a fee. According to the price comparison is fairer, because now pay merchants for clicks which will serve no sales.

To follow when a customer makes a purchase, the online stores should post. Tracking code However, this price gets access to the number of visitors to the online stores, and the price can track users, raising questions about privacy.

“With the sale data can Certainly not only optimize its platform, but mainly also purchase highly targeted traffic through Google Adwords to increase its positioning between the search engine and retailers,” said the marketing manager of the store earlier against Twinkle. Incidentally complains Cool Blue on the level of fees that the company would have to pay per transaction made.

However sticks to the plan, let Thomas Ruijter of know. Over the complaints of the merchants, he says: “If it goes well you do not hear them and if they are somewhat less enthusiastic, the world is too small is true now.”. Until 2006 also used a mechanism in which a sale was settled. “Wehkamp was totally opposed to pay per click. And now they do not want to go back. That’s remarkable.” According Ruijter is the tracker similar to Google Analytics. “And anyone who puts smiling on his page,” said Ruijter.


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