Proximus test unlimited use selected mobile services and apps




The Belgian phone operator Proximus will hold a test where customers can make unlimited use of certain Internet without any data charges will be charged. The trial with 50,000 customers last month.

Proximus new logo Approximately 50,000 individuals who are customers of Proximus and have given an Android device Thursday an SMS inviting them to participate in the test, reports the Belgian newspaper De Tijd. Customers pay for certain services no data costs, something that is also known under the name sponsored data. If the test is properly assessed the functionality should be rolled out to all Proximus customers.

During the month-long test customers have access to services such as Wikipedia, Facebook, and Yahoo Weather with no data charges are included. Even apps like Candy Crush Saga, Waze and SNCB app not count for data usage. Remarkably, that support the provider according to Time, in time, video website Dailymotion; videos provide far more data traffic than websites.

Before the test, Proximus will cover the costs of the additional traffic on his behalf, but eventually companies may need to share in the costs. The company works with Lotus Flare , a company in Palo Alto, which provides a platform providers and content providers data can sponsor so that it is free for end users. Sponsored data programs can pay off for telecom companies because they provide the ability to allow content providers to pay for data that can be viewed for free. One possibility might be that companies pay to let users watch video ads; The idea is that customers will do so faster if they know that these videos have no extra money or space charge in the beam.

Sponsored data is controversial: the earning goes against net neutrality, the idea that providers should treat all Internet traffic equally. In the Netherlands, a test like this is illegal, because the ISPs as in 2012 introduced legislation are not allowed to charge different rates for the same type of services. Thus was the beginning of this year Vodafone fined after the data traffic of the HBO GO app no longer knew for data usage by customers. Find at the moment at EU level negotiations on a European directive on net neutrality. Those rules are possibly less strict than in the Netherlands is still the case.

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