Range of digital appliances declined in Moscow for two months at 15%




The range of digital technology in Moscow stores declined for two months at 15%. It is reported by ” Kommersant “, citing a study of the Department of Information Technology in Moscow (DIT).


“Sellers of digital technology reacted to the decline in demand for their goods decrease in the lineup. Compared to November last year, the average range has shrunk by 15%, “- said in a statement.

According to the ministry, most significantly decreased range of TVs – almost 30%. On the shelves also lost 21% of the models of e-books, 18% – GPS-navigators, 13% – tablets and 6.5% – mobile phones.

“Our observations show that the reduction in range is due to the so-called” long tail “- this is the least driving patterns that are looking for a buyer for a long time. In an environment of falling purchasing power, which pulls down the demand, retailers optimize the offer, relying on top sellers, “- said the press service with reference to the head of the analytical unit of the Department of Alexei Chukarin.

The report notes that this trend has not touched wearable gadgets – “smart” watches and bracelets, the number of models in this segment grew in November by nearly 30%. Also, a 25% increase in the number of laptop models. The change in demand begins to affect the structure of the online trading of digital technology in Moscow. According to analysts, daily suspend its work up to five online stores, mainly operating without its own warehouse.

Prices of digital technology after New Year’s peak growth stabilized in January and fluctuated after the dollar within a few percent. At the same time delineated growth rates for pay-TV and broadband internet access. The cost of a subscription to satellite TV in the period from 12 to 26 January 2015 increased by 101%, adds the press service.

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