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Record sales of the iPhone and the iPhone 6 6 Plus increased the share of Apple’s worldwide
Apple’s share of the major European markets rose on the launch of smartphones iPhone 6 and 6 Plus, the report suggests research firm Kantar Worldpanel.
The share of iOS-devices on the market the largest western European countries (UK, Germany, Spain, Italy and France) exceeded 20 percent at the end of the three-month period from September 1 to November 30, 2014. The researchers attribute this to the iPhone and the iPhone 6 6 Plus, sales of which began on September 19. Most iOS share rose in the UK and Germany – an increase of 12.2% and 4.1%, respectively. At the same time in these countries fell parameters in Android – in the UK at 6.7%, Germany – 4.6%.
Also, the share of iPhone 6 US and China. But if the US share of iOS-devices increased by 4.3 percentage points to 47.4 percent, China grew by just over one percentage point. IPhone 6 low impact on the share of iOS-device among smartphones in the Chinese market analysts attributed the late launch of these devices in the country – 17 October. At the same time in China continues to dominate the local brand Xiaomi, due to which the share of sales of devices Android-smartphone increased by 1.8 percentage points to 80.4 percent of the total number of “umnofonov” sold in China. In the US, the ratio of sales of the iPhone 6 and 6 Plus was 3: 1.
Android is almost everywhere except the Chinese market, is losing its presence.
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