Report: 25% of the total business software purchases will be the scope of service by 2016




Expects “Orban Buzz” UrbanBuz, digital platform for customer loyalty programs in the region, that represents a model of software on demand, or what is sometimes known as “software as a service” Software-as-a-Service prominent force in the field of software retailers in the Middle East.

Experimental research suggests that, while companies seek key sectors to make offers digital and electronic, but it is opposed to the idea of ​​increasingly buy the software as an investment in the capital.

In contrast, a growing number of retail companies in the United Arab Emirates is currently looking for a partner software provides the same capabilities and continuously – a trend confirmed by the growth rate of over 200 percent platform UrbanBuz recorded during the last 12 months.

Commenting on the registration number of clients UrbanBuz increase up to 30 percent in customer loyalty during the period of two months only says Mustafa Sadiq, the founder and CEO of the platform UrbanBuz “seeking retailers to apply the model of” software as a service “as an option economically and practically to manage its operations and its relationship with customers. With regard to customer loyalty programs, these companies realize that they do not need to buy and develop the platform itself. Fajaar “software as a service” means that the installation, maintenance and modernization and renewal are all advantages fall under the service, so the company does not need to invest heavily or wait for long periods for the completion of the installation and set up the platform. The “software as a service,” the latest trends in the field of IT business currently and most important, it’s also fast-growing market in the UAE. ”

It is noteworthy that the report “PWC” PwC for the Top 100 global software company in 2014 reported that these companies recorded a 5 percent increase in revenues during 2012, a period during which revenues grew SaaS software as a service by 60 percent.

According to International Data Corporation estimates “IDC” IDC that 25 percent of the total business software that was purchased will be available for the provision of services by 2016.

It is expected to represent a “software as a service” accounted for 14.2 percent of the total expenditure on the purchase of software globally, and 18 percent of the total spending on applications. It also expects to International Data Corporation also recorded revenues of “software as a service” compound annual growth rate of 21.3 percent per year until 2016.

Mustafa Sadiq added, “We realized during the development offers” software as a service “and other cloud-based services, e how important advantages offered by the SaaS model for retail companies. For small businesses, the software platform as a service represents an effective solution and economically gives them informed valuable and in-depth about the orientations of their clients – As for the larger firms, this platform facilitates the integration of social media and allows greater possibilities of adaptation and adjustment, also helps these companies to put up new specifications easily and quickly, and streamline the largest , and also the advantage of being more amenable to navigate. On the other hand, the installation and setup of this platform as the easiest solution is based on the electronic cloud, which is what is currently the most prominent area to support the interaction and participation of clients and managing relationships with them. ”

UrbanBuz and see that customer relationship management, or CRM is the most important area for the application of model “software as a service”. Where is the customer relationship management is currently the most prominent application of this model in the world. It is noteworthy that retail companies in the UAE are tend to make the majority of the activities of the interaction and participation of customers through social media and online, so the model of “software as a service” is the perfect solution to enhance this communication.

For her part, peace, happiness, co-founder and Chief Operating Officer at UrbanBuz “is the customer service exceptional and long-term relationships with customers aspects are relatively new in the Middle East, but it will become essential elements in the marketing sector and retail, especially with the entry of offers” software as a service “and suitability are Ideal for the concept of customer loyalty. We have found that the development of a platform for loyalty evolve continuously work – a platform we handle maintenance and updating Bnevsna and allows users immediate possibilities – allowing our customers keep pace with the constantly changing trends, and communicate with them across all channels, digital, social and mobile. This is the future of CRM software: traditional models do not process no longer keep pace with the present time. ”

It is worth mentioning that offers “software as a service” provided by UrbanBuz has experienced rapid growth. Where the platform provides advanced digital loyalty for companies to communicate with their customers to activate communicate with them on a long-term basis, which in turn contributes to increase the proportion of client retention and support business growth. The platform can be integrated fully with the POS system of the Company and / or can be run independently on a tablet device, which contained the service, which allows staff to easily record the company’s customers and provide them with rewards. It is noteworthy that UrbanBuz platform is currently used in more than 100 locations throughout the United Arab Emirates, and serves more than 55,000 customers.


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